I recently had the pleasure of being interviewed by Amelia Veale from Narrative Marketing for her Be The Drop podcast.
This weekly podcast investigates how to use the art of storytelling to super-charge business through interviews with influential guests. Amelia offers a wealth of free business and brand storytelling inspiration in an easy, conversational format with guests from a range of backgrounds.
While the core intent of our conversation was to discuss data and analytics, it all starts with having a strategy, and knowing what you want to achieve. This approach helps to provide focus and avoid being overwhelmed by marketing metrics.0