This week I have been very excited to share Scout Digital Training‘s new courses for 2018!
The response to the initial three Google Analytics and SEO courses has been so great that we are considerably expanding our offering in 2018 to provide even more effective, practical and hands on digital training to keep you up to date, and confident to improve your digital and social media marketing.
I am no longer doing it all on my own though. I have handpicked some of South Australia’s top local talent whom I will be collaborating with to develop and deliver these courses.
Each of these trainers are business owners and practitioners in their own right, so they have practical experience and understand the importance of business results.
They are also experts in their field, passionate about their focus, and eager to share it with you.
You can read more about each of the trainers below.
But first, the courses!
Our 2018 course list
Digital marketing continues to evolve at a rapid rate, encompassing more than your website.
We have developed our 2018 digital training course list to cover the main areas you need to know to keep ahead, and achieve results.
Full details of each of the half-day courses, along with dates and prices will be released and available for booking in January 2018.
We will email subscribers who are registered for Scout Digital Training updates as soon as they are released.
In the meantime, these are the courses we will be providing:
Social Media Marketing courses:
- Introduction to social media marketing
- Developing a social media strategy
- Social media content strategy
- Social media advertising
- Social media analytics and reporting
Email Marketing courses:
- Introduction to email marketing
- Taking your email marketing further
Google Adwords courses:
- Best practices for setting up Google Adwords text ads
- Analysing and optimising Google Adwords text ads
Google Analytics courses:
- Introduction to Google Analytics
- Taking Google Analytics further
- Google Analytics for eCommerce
- Conversion rate optimisation
- Leveraging remarketing audiences with Google Analytics
Google Tag Manager courses:
- Getting to know Google Tag Manager (beginner to intermediate)
- Taking Google Tag Manager further (advanced)
Search Engine Optimisation (SEO) courses:
- Introduction to SEO best practices (onsite focus)
- Further SEO techniques (offsite focus)
I am REALLY excited to be bringing these courses to you, and look forward to sharing more information and opening them up for bookings in the new year.
Your 2018 trainers
At Scout Digital Training, we pride ourselves on sourcing the best local practising experts on the topics we offer you in our popular courses.
You’ll find each trainer experienced, knowledgeable and, best of all, friendly and enthusiastic.
Discover more about your new trainers here:
Jen Evison – your social media scout!
Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.
With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.
Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.
Petra Manos – your Google Analytics and Tag Manager scout!
From Web Data Analytics
Petra’s passion for the web started at the early age of twelve years old and has seen her develop a successful and steadfast career in information marketing and web analytics. She is a specialist in offering Google Analytics and Google Tag Manager configuration reviews, website analytics strategy sessions and customised analysis, customised implementation of Google Analytics and Google Tag Manager and has Google Analytics Individual Certification.
With a background in book publishing and software development, she has worked in standout corporate sectors including defence, foreign exchange, logistics and tertiary education and has worked for prominent organisations including University of Melbourne, St Andrews Hospital, Rheinmetall Simulation Australia, Medicare Australia, Thales, Pacific National, Velocity Systems International and many more.
With a focus on determined problem solving and root cause analysis in software, Petra knows how to capitalise on web and automated analytics to improve all business performance and increase revenues.
Participants will feel at ease with her patient manner and thoughtful delivery, coupled with her extensive analytics and programming knowledge. She has a notable ability to translate quite complex concepts into digestible chunks that anyone can learn.
Fiona Blinco – your email marketing scout!
From DIY Digital
As a specialist small business and sole trader online marketer, Fiona Blinco has a wealth of knowledge that she is ready to share for those who want to upgrade their online marketing prowess.
She has previously worked in the not for profit space and in national marketing for organisations as diverse as Medic Alert, Greens SA as their State Election Campaign Manager, Motor Neurone Disease Association of SA and more.
Her obvious passion lies with keeping customers loyal whilst discovering new ones via a savvy online presence.
She’ll help participants uncover the transformative ways of using databases and segmentation and other email marketing platforms out there to create and sustain, not just regular, but effective communication.
As you can probably tell, I am SUPER excited to be working with this talented group of trainers, and bringing their skills and experience to you.
Full course details, dates and pricing will be released in January, so subscribe for email updates and keep an eye on your inbox, as well as our social media channels.
And remember, if you know someone who may be interested in these courses, share this with them! (you can use the handy share links below).
After all, ’tis the season to be giving!
Have a safe and happy festive season, and I look forward to seeing you in 2018!0