As we race towards 2015, we’ve taken some time to look back on the year that was in digital and social media…
2014 Digital Media and Marketing Highlights
New Australian Privacy Act
- In March Australia updated the Privacy Act for the first time since 2001… and obviously a lot has happened in regards to how organisations collect, store and use data.
- Infringements of the new act also see hefty fines, so it’s important to understand the new guidelines.
- More about the new Privacy Act here.
- Google continued to refine its search algorithm, with a continued focus on promoting original, high quality content.
- Google also surprisingly dropped authorship photos from SERPs (after heavily promoting authorship as a connection to Google+).
- See all 2014 Google Algorithm updates here.
- Google also released their Google Analytics mobile app, making it easier to keep on top of high level website analytics on the go.
Mobile usage in Australia
- For the first time since the introduction of mobile phone services in Australia, the number of active services has contracted, suggesting that the country has finally reached saturation.
- Use of digital media also increased, with 44 percent of adult Australians (6.4 million) streaming music, movies, TV programs, video clips, or radio — a 21 percent increase over the past five years.
- More about mobile usage in Australia here.
Launch of the iPhone 6 and 6 Plus
- The new iPhone 6 and 6 Plus were released in Australia in September, and early adopters queued for hours to get their hands on them.
2014 Social Media Highlights
Instagram has been the social powerhouse of 2014, releasing a huge number of updates, and continuing to attract legions of users and constant usage. Here’s just some of their 2014 highlights:
- Launched the ability to edit descriptions and enhanced the Explore section of the app.
- Addition of Sponsored Updates (aka “ads”) in Australia, Canada and the UK.
- Instagram overtakes Twitter with its number of monthly active users, and will launch verified accounts.
- Releases five new filters and the ability to arrange filters based your preference.
What hasn’t changed with Facebook!?
- Facebook Pages show names of admins who post/edit updates (only to other admins).
- Releases new Fan Page design. << looks like we all got used to it pretty quickly…
- Removes “like-gate”.
- Updated terms and policies. Again.
- Facebook reduces the number of promotional stories by Brands in the users newsfeed. << time to review your content and be sure you’re telling the story of your brand, not pushing sales…
Yeah, nothing to see here. Next!
- @TheEllenShow broke Twitter! Ellen’s selfie at the #Oscars holds the record for most retweets ever (below).
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
- Launched the ability to share public tweets through direct messages.
- Launched the ability to mute users.
- Launched the ability to tag other tweeple and upload up to four images.
- Rolled out a new layout with Best Tweets, Pinned Tweets, and Filter Tweets options.
- Twitter Ads were rolled out for small to medium sized businesses in Australia.
- Opens their analytics to everyone. << have you checked out your stats lately?
The professional social networking platform continues to grow and has introduced a number of changes including:
- New profile layouts, including header images << have you updated yours yet?
- Introduction of new publishing platform, allowing users to create and share their own blog posts within the channel.
- Products and Services pages were retired…
- and Showcase pages were introduced!
- See these and more here.
- And see our post about Showcase Pages here.
Overall Social Media Stats for Australia (as of November 2014):
- Facebook – 13,600,000 users (steady)
- YouTube – 13,200,000 UAVs
- Tumblr – 4,500,000
- LinkedIn – 4,500,000
- Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
- Twitter – 2,791,300 Active Australian Users
- TripAdvisor – 1,750,000
- Yelp – 1,500,000
- Pinterest – 340,000
- Google Plus – approx 60,000 monthly active Australian users
- Foursquare – 25,000
These numbers represent the Unique Australian Visitors to each website per month. For the latest stats across more social channels, click here.
Other 2014 Digital and Social Media Highlights
- Zack Danger Brown started a Kickstarter campaign to make a delicious potato salad. His original goal was $10. He raised over $55,000 and threw a big party.
- Foursquare launches their Swarm app.
- Apple purchases Beats Music & Beats Equipment for USD$3 billion.
And it’s still worth taking a look back at the 2014 Socialnomics video that was released in April (below). Here’s to an exciting 2015!