If you have a website that uses the regular http domain protocol AND requests login credentials or credit card details on one or more pages AND have said site registered with Google Search Console,…
Browsing Category Digital Marketing
How to encourage online reviews (and why they are important)
One of my clients is currently working towards increasing the number of reviews about their services online, and it made me realise that despite the large amount of time I spend online, and the…
Google Analytics new “Home” page finally reaches me…
I got quite a surprise when logging into Google Analytics this morning, being greeted with it’s new “Home” page! A little bit of digging soon found that it was actually originally released in April,…
How I keep on top of my own business marketing
Over the past couple of weeks I have had a couple of people (one client, one industry contact) comment on how I am “all over” my own business marketing. Now before you close your…
Highlights from the Google Marketing Next annoucement keynote
Overnight (Australian-time) Google held a special keynote announcing the latest innovations for Google Ads, Google Analytics and DoubleClick. You can watch a recording of the livestream below, or read my summary notes beneath the…
How to add annotations in Google Analytics
Annotations in Google Analytics are a very simple, but very useful way of adding notes to the analytics timeline. Since coming across annotations many years ago, I use them regularly on my own, and…
The difference between Marketing and Sales
A while ago I wrote about the difference between marketing and advertising, and the post received a great response from people who were uncertain about their relationship. In this post, I want to tackle…
What is Google Analytics and why should I use it? (and more)
I have been working with Google Analytics for about 10 years. I use it almost daily for my own, and client website reporting, and have started providing a series of Google Analytics training courses….
The one thing to do to win at social media
The longer I work with individuals and businesses to help them make use of digital marketing and social media, the more I believe that the best results are achieved by doing less. Many marketers…
Announcing Google Analytics and SEO training courses!
For the more that four years that Scout has been in business, I have been providing one-on-one and tailored in-house training across a range of digital marketing topics, and have been hired to present training…
