Happy new year scouts! One of the tasks I will be completing in the first few weeks of the new year, is a review and update of my own, and my clients’ social media…
Browsing Category Digital Marketing
2016 digital and social media wrap up
I LOVE this time of the year! In a time where the internet, news and content moves so freaking fast, it’s a great opportunity to look back and reflect on just how much has…
How to re-gift your content like a pro
As savvy business owners and marketers, we often invest a lot of time into creating great pieces of content, such as case studies, blog posts and videos. But the value of this content – and…
Quick read: Marketing tip from Central Park monks
I visited New York City for the third time recently, and while it’s a city that I love, I do find myself quickly overwhelmed by the buildings and crowds. So I relish the ability…
Quick read: Marketing tip from Julie the trolley tour host
I am not a very “touristy” tourist. To be honest, I’m actually a pretty lazy traveller. My husband works in the travel industry, so I tend to leave our plans up to him, and…
Quick read: Marketing tip from Silicon Valley giants
I recently enjoyed my first visit to San Francisco and the infamous Silicon Valley, the location of my digital dreams… We arrived following nearly 24 hours of travel (with a toddler, and little sleep)…
Tell me what you want (what you really, really want)
I often receive enquiries from businesses to develop an “SEO strategy” or a “social media strategy”. That isn’t strange, really, as they are both services I offer. However I learnt quickly to dig a…
The difference between marketing and advertising
My family have never completed understood what I do for a living. When I proudly showed them my first brochure layout (from my previous life as a graphic designer), they said: “So you took…
How to spring clean your website and social media accounts
It’s Spring! And where I am, it’s a welcome relief after what has felt like a long, cold winter. It is also a great time to do a quick review and update of your…
How do you make something go “viral”?
One of my client’s posts went “viral” on the weekend. Not in a Kony 2012 kinda way, but viral within our specific online community (which I believe is more important). It also happened on…
